How to Use Instagram: A Beginner’s Guide


Instagram is one of the most popular social media platforms, with over a billion active users. It’s a visual platform that allows users to share photos and videos with their followers, and engage with other users through likes, comments and direct messages. If you’re new to Instagram and want to learn how to use it, this beginner’s guide will help you get started.


Instagram is not just a social media platform, it's a powerful tool for building brand awareness, connecting with your audience and driving business growth. Whether you're a seasoned marketer or a beginner, mastering the fundamentals of Instagram is essential for success in today's digital age.



1. Setting Up Your Account

To create an Instagram account, download the app from the App Store or Google Play Store and sign up with your email address or phone number. Choose a username and password, and set up your profile by adding a profile picture, bio and website link. Your profile picture should be a clear, high-quality image of yourself or your brand logo.


2. Posting Photos and Videos

To post a photo or video, tap the plus sign icon at the bottom of your screen. Choose the photo or video you want to post from your camera roll or take a new one directly within the app. You can edit your photo or video by applying filters, adjusting brightness and contrast, and adding captions, hashtags and location tags. You can also post multiple photos or videos as a carousel.


3. Engaging with Other Users

Engaging with other users is a crucial part of using Instagram. You can follow other users, like and comment on their posts and send direct messages. You can also use hashtags to find and join conversations around specific topics and engage with other users who share your interests.


Hashtags are a type of metadata tag that allows users to categorize and search for content on Instagram. They are created by adding the “#” symbol followed by a word or phrase without spaces. For example, “#foodie” or “#travelphotography”.


Using relevant hashtags in your posts can help your content be discovered by a wider audience. When a user clicks on a hashtag or searches for it, they will see all the posts that have used that hashtag.


It’s important to use hashtags that are relevant to your content and your target audience. Avoid using too many hashtags, as it can make your post look spammy.


Hashtags can also be used for branding purposes. If your business has a branded hashtag, you can encourage your followers to use it in their posts. This can help to build a community around your brand and increase brand awareness.


Overall, hashtags are a simple but powerful tool for expanding your reach on Instagram and connecting with your target audience.


4. Using Instagram Stories

Instagram Stories are a popular feature that allows you to share short-lived photos and videos with your followers. To create a story, tap the camera icon at the top of your screen or swipe right from your feed. From there, you can choose between different types of stories such as “Type,” “Live,” “Boomerang,” “Superzoom,” and “Rewind.”


Once you’ve selected the type of story you want to create, you can customize it by adding stickers, GIFs, polls, and questions. Stickers are a great way to add fun and personality to your story, and Instagram offers a wide variety of options, including location-based stickers, emoji stickers and even customizable stickers with your own text. Polls and questions are interactive features that allow you to engage with your audience and get feedback on your content.


Another useful feature of Instagram Stories is the ability to add links to your story. To do this, swipe up on your story and select the “Link” icon. This will allow you to add a URL to a website or product. This can be a great way to drive traffic to your website or promote a specific product or service.


Instagram Stories also have a “Highlights” feature, which allows you to save your favorite stories to your profile for longer than 24 hours. This is a great way to showcase your best content and give your followers a better sense of who you are as a brand or individual.


Instagram Stories are a fun and engaging way to share content with your followers and create a more personal connection with your audience. By adding stickers, polls, questions and using the link feature, you can create a more interactive and dynamic story that will keep your followers coming back for more.


5. Using Instagram Reels

Instagram Reels is a newer feature that allows you to create and share short-form videos of up to 60 seconds in length. To create a reel, tap the camera icon at the top of your screen and select the Reels option. From there, you can start recording your video by holding down the record button or use the timer to set the duration of your video.


One of the key features of Reels is the ability to add music to your video. You can choose from a vast library of music tracks and add them to your video to give it a fun and engaging soundtrack. In addition to music, you can also add text and special effects to your reel, including filters, speed adjustments and transitions.


Once you’ve created your reel, you can share it on your profile or in the Reels tab on the Explore page. The Reels tab on the Explore page is a curated feed of Reels from other Instagram users that you may be interested in. This can be a great way to discover new content and connect with other creators in your niche.


Reels can be a powerful tool for building your brand and engaging with your audience on Instagram. By creating fun and engaging short-form videos, you can showcase your personality and creativity and build a stronger connection with your followers. Additionally, because Reels are a newer feature on Instagram, they can help you reach a wider audience and grow your following more quickly.


Overall, Instagram Reels is a fun and creative way to share content with your followers and connect with other creators on the platform. By using the music, text and special effects features, you can create engaging videos that will capture your audience’s attention and help you build your brand on Instagram.


6. Using Instagram for Business

If you’re using Instagram for business purposes, it’s important to set up a business account to access key features that can help you grow your brand and connect with your audience. One of the most valuable features of a business account is Instagram Insights, which provides you with data and analytics about your audience and engagement. Insights can show you key metrics like your most popular posts, your follower demographics and how your content is performing over time. This information can help you create more effective content and grow your audience on Instagram.


Another powerful tool for businesses on Instagram is Instagram Ads. With Instagram Ads, you can create and run targeted ad campaigns to reach a wider audience and promote your products or services. Instagram Ads allow you to target your ads based on factors like age, location, interests and behavior, so you can ensure that your ads are reaching the right people. Additionally, Instagram Ads provide detailed analytics that can help you track the success of your campaigns and optimize your ad strategy over time.


Aside from Insights and Ads, there are other features that can be helpful for businesses on Instagram, such as the ability to add contact buttons to your profile (like a phone number or email address) and the option to create shoppable posts that allow users to purchase products directly from your Instagram profile.


If you’re using Instagram for business, it’s important to take advantage of the platform’s business features. By setting up a business account, you can access valuable data and analytics about your audience and engagement, and use Instagram Ads to promote your products or services to a wider audience. By using these features, you can grow your brand on Instagram and connect with your audience in more meaningful ways.


In conclusion, Instagram is a fun and engaging platform that allows you to share your life and connect with others. By setting up your account, posting photos and videos, engaging with other users, using Instagram Stories and Reels, and using Instagram for business, you can make the most of this popular social media platform. Just remember to stay authentic, stay engaged, and have fun!


By mastering the fundamentals outlined in our beginner’s guide, you can create a powerful presence on this platform and take your business to new heights. So, what are you waiting for? Follow our guide and start leveraging Instagram’s potential today. And if you have any questions or need further assistance, don’t hesitate to contact us today for personalized guidance and support.

LaBeau Media